There are a few reasons I like these paints: They all dry to a nice matt finish, other brands can be a bit hit and miss. As an oil painter converting to acrylics, the names used for the colours are familiar so I know what to expect (e.g. Burnt Sienna, Raw Umber, Titanium White etc.) All the pigments in the individual paints are listed. If you know what's in the paint then its easier to predict how they will mix with others. Moreover, it is easier to select colours made with single pigments. I prefer to use paints with single pigments in mixes, again because they're more predictable and you end up with cleaner mixes. They work well when applied with a brush but also when thinned and squirted through an airbrush.